felix – Peachy

Being green feels peachy

Before kicking off the next big campaign, felix was keen to stay fresh in minds, so we were briefed to produce some minor digital assets.

Being with felix just feels good – it’s unlimited, so there’s no bill shock, plus being carbon neutral and having a tree planted for you every month helps offset that existential angst of climate change. We explored this sense of relief and joy in a series of social and pre roll spots.

As a surprise to all, the small but peachy ads resulted in a huge spike in numbers, with the number of felix customers rocketing up nearly 50%.