Quincy Seltzer

We introduced Australia to the world’s top trending drink.

Beverage heavyweight, Lion, wanted a campaign for Australia’s first seltzer. The brief was for a light, elegant drink — but one that could be enjoyed every day.

Not only was this a new brand launch, but it was an entirely new product, so needed a look and feel unlike anything in market. Our answer was Australiana Couture. Joyous Aussie backyard bougie, where high fashion meets hills hoists, mowers and chic plastic chairs. A fancy twist on the everyday.

The product sold out within two weeks.

Credits

Client: Lion Australia
Head of Creative Strategy: Kyle Hugall

Agency: Paper Moose
Executive Creative Director: Nick Hunter
Head of Art: Reese Geronimo
Creative: Kate Holdsworth
Art Directors: Divya Abe, Georgia Shillington
Strategist: Eddie Bennett
Account Director: Carl Tindall
Producer: Maren Smith
Production Manager: Nicole Hofstädter
Production Coordinator: Jon Buchan
Director/Photographer: Bec Lorrimer
Product Photographer: Ben Cole
Stylist: Hannah Cooper
DOP: Dale Bremner
Production Designer: Aaron Crothers
Editor: Oliver Trauth-Goik
Colourist: Jamie Hediger
Sound Designer: Pete Doggart
Post-Production Manager: Rob Hughes