Advertising copywriter / creative

About

b. 1986, HK.

KateHoldsworth.jpg
 

Hi there, I’m Kate, an advertising copywriter by trade, but a non-denominational creative at heart — passionate about big ideas, beautiful craft and using creativity and humour to connect with people.

Curiosity in the weird and wonderful has taken me from science journalist, to graphic designer, art director, and for the past decade, creative copywriter — mostly in the purpose-led and evidence-based space.

I’ve recently returned to contracting and consulting (see Good Spark), but was previously Creative Director at Paper Moose, helping turn a small production house into one of Australia’s leading independent creative agencies.

Recent recognition:

2023 Shorty Impact Awards — Integrated Campaign Finalist
2023 AdSchool Advanced Strategic Planning course — Distinction
2023 The Work (Asia Pacific) — Radio+Audio, Music videos, Film/TV craft selection
2022 Webby Awards — Viral Video Honouree
2022 AD STARS — Film Craft — Use of Music — Gold
2022 VIDEO STARS — Branded Entertainment Videos — Silver
2022 AD STARS — Radio & Audio — Use of Radio of a Medium — Finalist
2022 AD STARS — Radio & Audio — Gov/Charity/Not-for-profit — Finalist
2022 AD STARS — Radio & Audio — Music & Sound Design — Finalist
2022 The Work (Asia Pacific) — ‘Brighte, Bring sustainable home’, ‘Joe Goes Viral’
2022 AWARD School judge
2022 Campaign Brief Hot List — 4 Star Work: ‘Brighte ‘Bring sustainable home’; EPA ‘Rage Against the Polystyrene’; ‘Joe goes viral’
2021 B&T Awards — Best Radio/Audio Campaign, finalist
2021 AD STARS — Public Service Advertising — Green Single — Finalist
2021 AD STARS — Public Service Advertising — Green Series — Finalist
2021 Campaign Brief Hot List — 4 Star Work: Jimmy Brings x Sophie Monk
2021 The Work (Asia Pacific) — ‘Jimmy Brings x Sophie Monk’, ‘Rage Against the Polystyrene’
+ One Show, Cannes Lions, ASTRA, Mobies, PROMAX, Publishers Australia


I’m also super proud of the recognition I helped land at Paper Moose:

2023 B&T Independent Agency of the Year (under 50 employees) — Finalist
2022 Campaign Brief CB Hot List — Movers and Shakers
2022 B&T Small Independent Agency of the Year — Finalist
2021 Mumbrella Specialist Agency of the Year — Finalist
2021 AdNews Small Agency of the Year — Finalist
2021 B&T Independent Agency of the Year — Finalist
2021 B&T NSW Agency of the Year — Finalist
2021 B&T Production Agency of the Year — Finalist
2021 Campaign Brief CB Hot List — Movers and Shakers
2020 Campaign Brief The Work — Top 20 Agencies Australia
2020 Mumbrella Independent Agency of the Year — Finalist
2020 B&T Independent Agency of the Year — Finalist
2020 B&T Production Agency of the Year — Finalist
2020 B&T NSW Agency of the Year — Finalist
2019 B&T Independent Agency of the Year — Finalist
 

 
 

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CV stuff: LinkedIn
Illustration Instagram: @kate_is_sketchy
Instagram: @kate__holdsworth
Twitter: @kateholdsworth_