Festival of Nonna
A celebration of food, love and family
To explore the Italian heritage of Sandhurst Fine Foods we launched a festival celebrating the secret weapon behind all great Italian chefs: Nonna.
With a pop-up rooftop restaurant, four chefs, their Nonnas, and a whole lotta love, the festival sold out in two days, served 3500 dishes, sank 1500 litres of wine, taught hundreds how to cook — while also entertaining Nonna fans across the country.
The festival has continued annually in Melbourne and Sydney.
Meet our chefs and Nonnas...
Meet the chefs and Nonnas from Festival of Nonna
Our roof-top restaurant sold out in days
Brand ads - print
The sentimental values from Festival of Nonna now lead the overall brand...
CONTRIBUTION:
Concepting
Overseeing location revamp and shoots
Roll out of idea across multiple channels
Copy for radio scripts, print ads, workshops, recipes, interviews
Agency: Special Group Sydney
Creatives: Kate Holdsworth & Dan Jones
Event management: Alfred
Film: Milkmoney