Harley-Davidson Book Club

BAD-ASS BIKER BIKKIES AND THE BEST BOOK OF THEM ALL.

What started as a tiny brief for a print ad turned into a massive three-year advertising and events campaign across Australia.

Introducing the Harley Book Club, where black cupcakes meet biker-chic porcelain. Head to your nearest showroom for book club events or pick up a limited edition skull tea cup.

(OneShow merit, Cannes Lions finalist)

Agency: 303Lowe
ECD: Richard Morgan
Creatives: Kate Holdsworth, Alex Haack, Sean Larkin, Adam Whitehead
Illustrators: Adam Whitehead, Paula Cardona
Photographer: Sean Izzard