Chang


A FRESH PERSPECTIVE.

Chang was a popular yet tired brand in Thailand, which needed to move beyond its core demographic of older males in mostly rural areas. The brand changed its bottle to attract attention from a new market and asked for a campaign that would appeal to a younger, urban, phone-obsessed audience who aspired to a global lifestyle – certainly not its traditional consumer.


We invited our audience to take a new look...

Our print ads turned heads...

And our new followers led the way...

 

Agency: iris worldwide
Creatives: Brad Jones, James Griffiths, Kate Holdsworth
 

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