I Love Money

Money isn’t the root of all evil — in the right hands it can be a powerful force for good.

The first major campaign under Australian Ethical’s new brand platform ‘The heart of investing’, unapologetically loves money, because of the positive things it can do when invested ethically.

You don’t have to choose between chasing a profit, or doing good — Australian Ethical offers both.

This perception of having to choose was a major hurdle for people considering a switch to AE, so we tackled old stereotypes head-on with our proud, money-hungry characters. At first they may appear greedy and self-absorbed, but it turns out they’re the selfless environmental heroes we need. And Australian Ethical is the money chasing investor you want.