Australian Ethical – Super with heart

We set Australian Ethical up for years to come, with the new brand platform ‘The heart of investing’.

This was the first small brand campaign bringing the platform to life, showing a glimpse into a future we can all enjoy, if we invest with heart.

Since 1986 Australian Ethical (AE) has been the beating heart of kind investing, making money while doing good. With the recent fast rise of neo, green super funds, AE needed to claim their place as the originals at the centre of the movement. And with many of these funds focused on being carbon neutral, AE needed to spread the word that their kindness goes bigger, caring for people, animals and our planet.