Harris Farm Markets - Potts Point

STORE CONCEPT AND SIGNAGE

The brief: Create a concept/theme to roll out across the new Harris Farm Potts Point store.

Our concept was rustic and ‘driven by nature’, as defined by the brand, yet appealed to a high-end market. Large, classic botanical illustrations explored beauty of fruit and veg, while smaller farm-style signage added pithy humour.

Agency: Special Group,
Creatives: Dan Jones and Kate Holdsworth

Project contribution:
Idea and visual concepting.
Copy for new signage.
Liaising with muralist and providing feedback.