Festival of Nonna
A celebration of food, love and family
To explore the Italian heritage of Sandhurst Fine Foods we launched a festival celebrating the secret weapon behind all great Italian chefs: Nonna.
With a pop-up rooftop restaurant, four chefs, their Nonnas, and a whole lotta love, the festival sold out in two days, served 3500 dishes, sank 1500 litres of wine, taught hundreds how to cook — while also entertaining Nonna fans across the country.
The festival has continued annually in Melbourne and Sydney.
Meet our chefs and Nonnas...
Our roof-top restaurant sold out in days
Brand ads - print
The sentimental values from Festival of Nonna now lead the overall brand...
CONTRIBUTION:
Concepting
Overseeing location revamp and shoots
Roll out of idea across multiple channels
Copy for radio scripts, print ads, workshops, recipes, interviews
Agency: Special Group Sydney
Creatives: Kate Holdsworth & Dan Jones
Event management: Alfred
Film: Milkmoney