Gruen — The Pitch 2020

This was the second ad I worked on for “The Pitch” segment of ABC TV Show, Gruen (series 12, episode 6).

The brief: End the arts for good

Working in an arts hub, this brief was no easy task – so, we tackled the topic with dark satire. In the end we took the trophy 3-1 against a brilliant ad by Loud.

“(Paper Moose’s) writing is really good, they did a fantastic job
cracking a brief that would have been difficult for them to do”
– Rusell Howcroft.

“They had me at vagina craft and they kept me for the whole ad”
- Todd Sampson

“They had a tougher brief and they almost convinced me that we don’t need the arts”
- Priya Patel

Watch the full segment at: https://iview.abc.net.au/video/LR2028H006S00
( Series 12, Episode 6 )

Agency: Paper Moose
Writer: Kate Holdsworth
Director: Nick Hunter
Director of Photography: Dimitri Zaunders
Production designer / crochet queen: Jessie Singh
Editor: Oliver Trauth-Goik
Sound: Luke Stacey
Designer: Divya Abe
Animator: Pete Foley
Elevator button technician: Maren Smith