This was the best advertising campaign in the university’s history, resulting in an 84% increase in postgraduate enrolments.

Universities are experiencing seismic changes, as linear career paths become a thing of the past – we’re now constantly refreshing our knowledge. Despite this, university advertising has barely changed, it’s still all about inspiring potential students.

When we won a competitive pitch to help UTS navigate these changes – as well as their new suite of flexible postgraduate courses – we worked further down the funnel to encourage our already inspired audience to take action. After all, most know what they’d like to do as a next step

‘Invent you’ reminds people that they’re in the driver’s seat, and that their current self is responsible for their future self (as depicted in the imagery). To be the person they want to become, they need to take action today.

But then covid struck, hitting the university sector with full force

To help those who’d lost jobs, as well as those feeling uncertain about their own careers, the federal government announced subsidies for a new type of postgraduate course. UTS asked us for a new sub-campaign to spread the word of the government assistance, as well as their suite of short courses.

We knew that people had been questioning their life choices during lockdown – resulting in many moving to the country or considering new professions. So, in a fast pivot from ‘Invent You', we stepped it up with a more prompt suggestion :
‘The time is now’.

Agency: Paper Moose
ECD: Nick Hunter
Creative Director / Writer: Kate Holdsworth
Art Director: Reese Geronimo
Graphic designer: Divya Abe
Animator: Max Wanniaratchy
Producer: Rob Hughes
Account manager: Lauren Hurst