Australian Ethical –
Animal welfare

We broached a dark topic in a lighthearted way, winning a new major client.

We needed to spread the word that many super funds invest in practices that involve animal cruelty. After floods, bushfires and an ongoing pandemic, people were tiring of bad news though, so it was a tough one.

For all investments great and small

We tackled the topic in a meme-inspired way, using cute, shocked animals to grab attention and express their dismay.

The tiny campaign was so successful, Australian Ethical Investments moved the entire account across to us.