felix mobile
new brand + launch campaign
Brief: Launch a new Australian eco/carbon neutral mobile plan - from brand platform and assets, through to launch campaign.
Introducing “The plan with a bigger plan” — a mobile service with sense of service. It’s good value with great values.
TV & CINEMA
With the campaign launching mid-pandemic, our ads conveyed the delight of escaping to nature, as well exploring the magnificence of trees (they plant a tree a month for every customer). And instead of CO2 fear mongering we instead gave the audience a sense of relief, knowing the product is carbon neutral and powered by renewables.
Our 60” cinema spot took a big risk in the usually shouty telco space, drawing attention with peace and quiet, in contrast to mostly loud mobile ads.
Agency: Paper Moose
ECD: Nick Hunter
Creative Director / Copywriter: Kate Holdsworth
Head of Design: Reese Geronimo
Designers: Georgia Shillington, Divya Abe
Creatives: Katie McIntyre, Jazz Twemlow
Head of Strategy: Eddie Bennett
Account Director: Carl Tindall
Senior Account Manager: Lauren Hurst
Project Director: Rob Hughes
Production: Paper Moose
Producer: Nicole Hofstadter
Line Producer: Catherine Clark
Director: Harrison Woodhead
DOP: Christopher Miles
Production Design & Wardrobe: Maria Papandrea
Stills & Additional Photography: Nino Tamburri
Editor: Oliver Trauth-Goik
Sound Design & Mix: Matt Perrott, Weronika Raźna
Grade: Yanni Kronenberg
Animation: Pete Foley