Vaya

FROM UNBELIEVABLY BAD TO UNBELIEVABLE.

When acquired by amaysim, Vaya was just another dirty price fighter at the lowest end of the market. To relaunch Vaya as a credible and high-quality option (with Australia’s first price beat guarantee) we created a beautiful, likeable world where ‘Cheaper doesn’t exist’. The idea and design now leads the brand.

CONTRIBUTION:
Concepting
Copywriting & script
Visual and animation feedback
Voice over direction

Agency: Special Group Sydney
Creatives: Kate Holdsworth & Dan Jones
Animation: Buck
Sound: Rumble Studios