Harris Farm Markets — Potts Point
STORE CONCEPT AND SIGNAGE
Brief: Create a concept/theme to roll out across the new Harris Farm Potts Point store.
Botanical illustration and high end imagery meets farming. Our concept was rustic and ‘driven by nature’, as defined by the brand, yet appealed to a high-end market. Large illustrations explored beauty of fruit and veg, while smaller farm-style signage added pithy humour.
Agency: Special Group,
Creatives: Dan Jones and Kate Holdsworth
Project contribution:
Idea and visual concepting.
Copy for new signage.
Liaising with muralist and providing feedback.