felix — pre-launch teaser

We won a hotly contested pitch for Vodafone, now TPG Telecom, to help create and launch their new mobile brand, felix. To kick things off we needed a teaser campaign to raise awareness of CO2 issues within the telco industry.

After the Australian bushfires, urgent action was needed on reducing emissions – but in the midst of a pandemic, our audience had apocalypse fatigue. We needed to broach the dark topic in a fun and welcoming way that didn’t feel heavy...